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Life, it seems, is all about opposites. The differences between them (call them ‘tensions’ if you prefer) are what give life its variety and zest. The light and the dark; the mild and the strong; the young and the old(er). In the wine world, these same dichotomies are present too, especially when it comes to age. A young wine has a different character than an old wine; similarly, a young vine grows differently and bears different grapes compared to an old vine. But what about when it comes to winemakers themselves?
You may be forgiven for thinking of a winemaker, especially in the historic region of Burgundy, as always being an older person, probably a man. But though that may once have been the case, it’s no longer an accurate picture. Because the winemakers of today’s Burgundy are a varied bunch, a range of ages, both men and women, and all with different outlooks on wine and different styles. There are many great younger Burgundy winemakers just waiting to be discovered.
Of course, it depends how you want to define ‘younger’. You’ve probably heard the term “Millennials”, (generally meaning a person born between 1981 and 1996), and even GenZ (defined as those born from about 1997 to the early 2010s). Each of these groups supposedly has their own world view, shaped by the socioeconomic conditions they had when they were growing up.
In terms of wine consumption, we’ve heard a lot about the “young” folk of today consuming less wine than their older relatives. There are a variety of claimed reasons for it, from increased competition from the heavily advertised spirits brands, to the growing trend for low alcohol and no alcohol drinks. There is some truth to this, and of course tastes change from generation to generation (though they’re often circular, not stuck forever).
But one of the other explanations for wine drinking getting less traction and attention among younger people, is that they don’t see people like them making it and enjoying it. They, perhaps understandably, may think of old white men in their cellars, who they perhaps can’t relate to, or who they don’t get excited about. Maybe they think there’s good reasons for not getting excited – that the wines they produce are for older folk, stronger wines maybe, more inaccessible, and certainly more expensive than they can afford. Especially with a market like Burgundy, price is often a decisive factor for young people. So what can be done?
Well, one way to redress this imbalance is to start creating room for more independent young Burgundy wine makers. They act as a sort of injection of vitality and freshness into a market that may seem to be at risk of being a little stale or unwelcoming. We sometimes forget that even the oldest winemakers were young once; they too started out with little more than a dream, making their own mistakes, and creating their own legend year by year. That’s how techniques are created and refined, and the wines that are produced benefit enormously from them.
Unfortunately, often people don’t get to know about young Burgundy winemakers and their fantastic wines – for the simple reason that they’re crowded out by the bigger, more established names, and they don’t have the money or the connections to advertise and pay to be seen.
That’s where we come in. Here at BurgundyWine.com, we always make sure we have plenty of high quality “Everyday Burgundy Wines Under $40” part of our commitment to the philosophy of 'You CAN drink Burgundy everyday'.
When it comes to our winemakers, we admit that we can't (yet!) say we have 30 under 35 years of age, but we work with and sell wines from a fast growing cohort of younger Burgundy winemakers, millennial and even GenZ producers. Let us introduce you to a few of them here:
It’s not always easy to be a young or upcoming winemaker in Burgundy. History matters and so do impressions; a young winemaker once observed that if you do something wrong in Burgundy, you’re banned for three generations, only half-jokingly. So what does this New Burgundy scene mean for the region and its wines?
Some observers think that, far from taking things in a new direction and upending tradition, the new winemakers are actually sticking quite faithfully to the great Burgundian traditions which have cemented the region at the forefront of quality Chardonnay and Pinot Noir wines. Their reasoning for thinking this? In the past, established winemakers may have been guilty of hiding behind their names and pointing to their Premier or Grand Cru status, often because all they knew was Burgundy, through and through. But now with the crop of younger Burgundy winemakers, they really have travelled the world in many cases, they’ve seen other ways of doing things, and they use technology to connect themselves to a variety of influences – but they still do it largely in the traditional Burgundy way. That’s the real proof that Burgundy delivers – sure, the techniques may evolve and the ideas and ethos might move on a generation, but under it all is the same Burgundy, delivering world class wines – younger winemakers, producing for a younger audience.
Don't forget to check out the rest of our BurgundyWine.com blog. We also have a wonderful monthly newsletter that provides you with all the latest news and commentary from your favorite wine region. And remember, you can also visit us at our Burgundian manor house, Domaine de Cromey. Click this link to find out more!